Sheryar A. KhanMARKETING / BRAND EXPERIENCES
INDEPENDENT CONCEPT STUDY / 02RIYADH · OCTOBER 2026

Events
at Stitch.

Make the product tangible.
Make the conversation count.

STRATEGY · EXPERIENCE · PHYSICAL IDENTITY

Four audiences. Four working demonstrations.

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The Underwriter’s DeskIndependent concept visualization
THE APPROACH

Start with their problem.
Show the product at work.

I’d give each audience a familiar problem to step into, then a practical way to explore how Stitch could address it.

A blocked application. A credit file waiting for an answer. A balance that needs explaining. A payment route that needs changing.

CONCEPT & DIRECTION
Sheryar A. KhanPROJECT STATUS
Independent proposal
01 / PRODUCT-LED INSTALLATIONS

Choose the audience.

Four proposed buying groups, based on Stitch’s public product pages. Buyer roles and activations are my recommendations.

01 / BANKS

The Missing Handoff

One customer. Too many handoffs.

WHO I WOULD INVITE

Heads of digital banking, onboarding and operations

4-minute hosted walkthrough
The Missing HandoffIndependent concept visualization
BEFORE / ILLUSTRATIVE FRICTION

A customer token moves between three disconnected desks. Each asks for the same information. A missing approval leaves the account waiting.

WITH STITCH / PROPOSED DEMO

Move the same token through a configured application, account-opening step and first funding event. Show the review branch and the corresponding ledger record.

01Apply02Review03Open04Fund
WHAT THE GUEST DOES

Pick a fictional customer. Find the stalled handoff. Rebuild the journey with three connected modules.

WHAT WE LEAVE WITH

A map of the bank’s onboarding bottleneck and a focused Applications + Deposits discovery session.

PRODUCTS
ApplicationsDepositsLedgers
USE CASES
Onboarding
THE QUESTION THAT STARTS THE CONVERSATION

“Where does a complete application stop moving?”

Build notes & product basis +

The installationTwo counters, three trays, one tablet and a magnetic customer token. A portable tabletop version works first.

The product basisApplications provides configurable onboarding workflows. Deposits supports account creation and funding. Ledgers records the resulting movements.

Stitch Applications ↗Stitch Deposits ↗Stitch Ledgers ↗
02 / LENDERS & BNPL PROVIDERS

The Underwriter’s Desk

Less chasing files. More clarity on the decision.

WHO I WOULD INVITE

Heads of lending, credit, risk and product

5-minute hosted walkthrough
The Underwriter’s DeskIndependent concept visualization
BEFORE / ILLUSTRATIVE FRICTION

A desk of fictional application packs, spreadsheets and follow-up slips. The guest has to find the missing fact before the case can move.

WITH STITCH / PROPOSED DEMO

Run the same synthetic case through an Applications workflow, a configured decision rule and a Loans repayment schedule. Show an exception going to human review, then trace a repayment in Ledgers.

01Apply02Decide / refer03Disburse04Repay
WHAT THE GUEST DOES

Choose a digital-loan or BNPL scenario. Spot the missing document. Compare the handoffs with a connected workflow.

WHAT WE LEAVE WITH

One agreed workflow problem, its required data and a follow-up with the credit and product owners.

PRODUCTS
ApplicationsLoansLedgers
USE CASES
Digital loansBNPL
THE QUESTION THAT STARTS THE CONVERSATION

“Which step creates the most back-and-forth for your credit team?”

Build notes & product basis +

The installationTwo existing desks, printed synthetic case packs, a borrowed screen and four reusable stage tiles.

The product basisApplications supports decision rules and referrals. Loans covers origination, servicing and repayment operations. BNPL is a published Stitch use case.

Stitch Applications ↗Stitch Loans ↗Stitch BNPL ↗
03 / WALLET FINTECHS

Follow One Riyal

A simple payment. A traceable money trail.

WHO I WOULD INVITE

Product leads, CTOs and finance / reconciliation teams

4-minute hosted walkthrough
Follow One RiyalIndependent concept visualization
BEFORE / ILLUSTRATIVE FRICTION

Three separate balance displays and receipt trays. A refund lands, but the guest has to reconstruct what changed and where.

WITH STITCH / PROPOSED DEMO

Move one token through a top-up, payment and refund. Reveal the linked transaction timeline and paired ledger postings at each step.

01Top up02Pay03Refund04Trace
WHAT THE GUEST DOES

Follow a synthetic SAR transaction. Trigger a refund. Identify the record that explains the updated balance.

WHAT WE LEAVE WITH

A shared view of the wallet’s reconciliation gap and a technical session on the money flow.

PRODUCTS
LedgersTransactionsDeposits
USE CASES
Digital wallets
THE QUESTION THAT STARTS THE CONVERSATION

“Can your operations team explain a disputed balance from one timeline?”

Build notes & product basis +

The installationOne token track, three balance counters, a paired-posting board and a small screen. Start with magnetic cards.

The product basisStitch describes wallet funding, spending and transfers. Its Ledgers product uses double-entry records, while Transactions handles payment processing.

Stitch Digital wallets ↗Stitch Ledgers ↗Stitch Transactions ↗
04 / CARD & PAYMENT PROVIDERS

The Switchboard

Make the rules visible. Follow the payment.

WHO I WOULD INVITE

Card-program leads, payments heads and solution architects

5-minute hosted walkthrough
The SwitchboardIndependent concept visualization
BEFORE / ILLUSTRATIVE FRICTION

Disconnected route boxes and manual approval cards. A new spending rule or unavailable route exposes the handoffs between systems.

WITH STITCH / PROPOSED DEMO

Configure a sample virtual card, test a spend control, then trace a permitted payment through a routing diagram and ledger entry. Compare two pre-approved route scenarios.

01Configure02Test03Route04Record
WHAT THE GUEST DOES

Set a limit. Try an allowed and a declined transaction. Switch the simulated route and explain what happens next.

WHAT WE LEAVE WITH

A card-control or routing requirement that Sales and Product can scope with the account.

PRODUCTS
CardsTransactionsLedgers
USE CASES
Virtual cardsRouting
THE QUESTION THAT STARTS THE CONVERSATION

“Which card rule or payment route is hardest to change today?”

Build notes & product basis +

The installationA magnetic route wall, virtual-card tiles, rule gates and a tablet. Start with a tabletop board.

The product basisCards supports configurable card programs and controls. Transactions provides a unified switch with rules-based routing. The exhibit is a conceptual walkthrough, not a resilience benchmark.

Stitch Cards ↗Stitch Transactions ↗Stitch Ledgers ↗

“Before” illustrates a fragmented workflow, not every institution’s current setup. All demonstrations use synthetic data and would be reviewed with Stitch’s product team. No live credit decisions or payment execution are implied.

02 / WHAT I WOULD PILOT FIRST

The Underwriter’s Desk.
Small enough to test.
Clear enough to matter.

The paper-to-workflow contrast is easy to grasp. It connects to a specific buyer problem and can run in an existing room. I’d validate the conversation before commissioning a large build.

AUDIENCE8–12 guests

Credit, product and operations leaders from five target lenders or BNPL providers.

EFFORT10 working days

One marketing owner, one product specialist and a local fabricator for reusable props.

INDICATIVE COSTSAR 8–15k

Working estimate for props, AV, print and local setup. Existing room and borrowed hardware where possible.

Planning estimate, not a supplier quote. Venue, hospitality, VAT and internal staff time excluded.

HOW I WOULD RUN IT
  1. 01

    Days 1–3 / Agree the storyInterview Sales and Product. Pick one pain point, one synthetic case and five target accounts.

  2. 02

    Days 4–7 / Build the small versionPrepare two desks, the case pack, a short walkthrough and a one-page follow-up brief.

  3. 03

    Days 8–10 / Rehearse and hostTest the explanation, invite the buying group and capture each relevant next step.

SUCCESS MEASURES / PILOT TARGETS
75%

of attendees can explain the relevant Stitch capability in their own words.

3

qualified follow-up workshops booked with a named problem and account owner.

2

workshops held within 14 days. Track opportunity progression in the CRM.

These are proposed targets, not claimed results. Repeat the format only if the conversations and follow-through justify it.

View the lending installation ↗
03 / A RIYADH WELCOME

Local in the details.

A Saudi welcome, Arabic question cards and a bilingual host. Coffee on arrival, then a focused working conversation.

The welcome is conversational. Product explanations stay clear and professional in both languages.

ON THE DISCUSSION CARD

وين تتعطّل رحلة العميل عندكم؟

Where does your customer journey stall?
Stitch
دعوة خاصة · الرياض

حيّاكم الله

قهوة وحوار عن المنتج المالي القادم.

جلسة عمل تجمع قادة المنتجات والتقنية والعمليات.
نناقش تحدّيًا عمليًا، ونرسم معًا الخطوة القادمة.

حضوركم يثري الحوار.
A PRIVATE INVITATION / RIYADH

You’re warmly invited.
Coffee and a conversation about the next financial product.

A working session for product, technology and operations leaders. Bring a practical challenge. Map the next step together.
04 / DESIGN LANGUAGE

Black. White.
Room to think.

Charcoal headings and buttons. Off-white surfaces. Grey structure.
Blue appears only as a small product signal.

TYPEAa

Denim / Headlines
ABC Diatype / Body

Charcoal#121212
Off-white#FCFCFC
Structure#E7E7E7
PROPOSED MATERIALS

Brushed aluminium / uncoated paper / matte fabric / solid surface

Product accent only: #3342FF. Website fonts verified in Stitch’s published styles. Arabic uses a supporting Arabic-capable font.

05 / THE WIDER EVENT PROGRAM

Six ways to bring
the right people together.

The installations can live inside these formats. Start small, then reuse the strongest demonstration across dinners, workshops and exhibitions.

The Product FoundryIndependent concept visualization
01

The Product Foundry

Infrastructure is hard to picture. A physical workbench gives visitors a simple way to explore how a financial product fits together.

Experience & planning notes +

Choose a product brief. Move the modules. Ask a specialist to walk through the matching synthetic journey.

Useful output: A product blueprint and, where there is a fit, an agreed working session with Sales and Product.

Planning study
9 × 6 m open-sided footprint
Key object
Six financial-product modules
Pilot version
Portable tabletop kit + existing screen
Measure
Relevant use cases and meetings held
The Next Product TableIndependent concept visualization
02

The Next Product Table

A small dinner creates space for the questions that rarely surface on a conference floor. The conversation starts with a customer problem.

Experience & planning notes +

Share a product ambition, identify the operating constraint and compare perspectives with a carefully chosen group. Private questions stay private.

Useful output: An unattributed synthesis of useful themes. A separate follow-up is offered only when the guest wants it.

Planning study
12 seats / 90 minutes
Guest mix
8 guests + 4 relevant hosts and specialists
Pilot version
Existing private room + reusable paper kit
Measure
Guest relevance and requested next steps
One Product, LiveIndependent concept visualization
03

One Product, Live

One useful customer journey gives the launch a clear focus. The set supports the explanation and leaves room for technical questions.

Experience & planning notes +

Follow the need, watch the synthetic demonstration and choose a technical or commercial clinic afterwards.

Useful output: A clear capability story, reusable demonstration content and attended evaluation conversations.

Planning study
40-person format
Run of show
20-minute story, then clinics
Pilot version
Existing studio + modular frames
Measure
Evaluations attended and next steps agreed
The Decision RoomIndependent concept visualization
04

The Decision Room

A buying group needs a shared view of the problem. A movable blueprint makes boundaries, unknowns and owners visible to everyone.

Experience & planning notes +

Map the current journey, move the modules, test integration boundaries and record the decisions still needed.

Useful output: A jointly reviewed blueprint and evaluation plan with named owners and next actions.

Planning study
6 participants / 75 minutes
Key object
Sliding blueprint wall + decision log
Pilot version
Portable boards in an existing room
Measure
Buyer-confirmed evaluation progression
Signal SessionsIndependent concept visualization
05

Signal Sessions

A focused forum gives product, technology and operations leaders room to work on a decision. Each discussion has a clear purpose and a facilitator.

Experience & planning notes +

Choose a relevant track, work through a question and contribute only approved themes to the shared synthesis board.

Useful output: A useful playbook of approved insights, with optional clinics and Sales-owned follow-up where relevant.

Planning study
24–30 guests across three rooms
Tracks
Product / implementation / operations
Pilot version
Existing breakout rooms + reusable boards
Measure
Useful outputs and qualified follow-up
The SeamIndependent concept visualization
06

The Seam

The same design language should travel from invitation to conversation to follow-up. Practical objects give that identity a consistent physical form.

Experience & planning notes +

Equip hosts with a blueprint folio, notebook, question cards, modular cards and a simple staff overshirt. Use the tools throughout the experience.

Useful output: Consistent hosting and useful paperwork that can be revisited after the event.

Object family
Folio / notebook / question / modules / garment
Material approach
Matte paper and durable neutral fabric
Pilot version
One sample set before procurement
Measure
Practical use and host feedback
06 / THE FIRST TOUCHPOINT

A letter worth opening.

Textured stock. A dark envelope.
A quiet, personal invitation.

The invitationIndependent concept visualization
A personal invitationIndependent concept visualization

The envelope, wax seal and generous type follow the supplied references. Grey replaces lavender, keeping the stationery in the same monochrome family as the page.

General and personalised concept versions.
Dates and venue remain unconfirmed.
THE COMMERCIAL THREAD

Make it useful.
Make the next
step clear.

BeforeChoose the account, buying group and product problem with Sales.

DuringLet the guest work through the problem with a product specialist.

AfterAgree an owner and a next step. Measure workshops held and evaluation progress.

SHERYAR A. KHAN

I build the story.
Then bring it to life.

LinkedIn ↗Download CV ↓
Concept image
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